"Zocalo" is the Mexican term for a public square or plaza. We expect it to be "the marketplace" for an ideal property search.
The idea of Zocalo was born as a result of frustration and an inspiration. "Frustration", because of having heard and undergone the horrors of a house search (5 times in 3 years to be precise) and still being clueless on the way to go about finding the right accommodation. "Inspiration", as we knew that we could truly add value and cater to this inherent need.