We all do Facebook all the time and know how handy this social networking site is, but that doesn’t mean that people actually wants to see your ad here.
Remember the basic genre of all the social networking website, we love to see other people updates about life or about an social event, things like news feeds and similar stuff.
But if we disregard the basic nature of the website or platform on which we are placing our ads then it will only going to pay you less results.
I agree marketing is a very experimental subject and you cannot come to any conclusion without trying once but there are some standard methods by which you can calculate your conversions or campaign results.
Let’s compare this thing with a real world, there are two markets in your city one is for apparel stuff and another is for decorative home items. Now if you have a product like socks to sell which market you will go and sell..? I think now you get the point.
Like this, email and facebook are also two different market places where different target audience is available, but in most of the cases there is a better ROI when we compare both platforms.
In today’s world email is like a personal identity for someone to be addressed on the web. If somebody wants to reach to someone then after phone email is a best way to reach out.
Now before you make up your mind there is one more thing I want to point out.
Marketing and specially digital marketing is a thing where if one person is getting good result for his ad, then other marketers will also go to that same place and attack with their ads campaigns and soon that place will be ruined with lots of ads.
So what should we do in order to avoid that, First of all make attractive and catchy campaigns, and follow a defined email plan. Secondly do not spam your users and mail them at only specific day and time. More you can learn about this here.
This way you will be able to make a good impression in front of the consumer.
I think you got the basic idea of this blog and now you will strategise your marketing campaigns accordingly.
You can always reach out to us for your brand strategies, email marketing, web designs and other similar services. Mail us on firstname.lastname@example.org and we will get back to you asap.
Thanks for reading this.